netlify.com

Why This Funnel Works:

• Smooth Guided Onboarding: The step-by-step flow minimizes user overwhelm and guides them through account setup in a structured way.
• Personalization from the Start: Asking about user intent (e.g., personal use, client work, etc.) tailors the experience and ensures relevant recommendations later.
• Progressive Disclosure of Information: Instead of overwhelming users with a long form, fields are gradually revealed based on previous selections.
• Clear Call-to-Action (CTA): The funnel maintains clarity by directing users to the next logical step (e.g., project deployment).
• Persistent User Summary Panel: The right-side summary card keeps users informed of their choices, reinforcing engagement and preventing confusion.
• Multiple Pathways for Engagement: Users can either deploy immediately from Git, start with a template, or explore other options, ensuring flexibility.
• Clean, Minimalist UI: The design is uncluttered, with a fresh look that keeps users focused on completing tasks.
• Encouraging Early Wins: By directing users to deploy a project quickly, Netlify ensures users see value as soon as possible, increasing retention.

Why Netlify Uses This Funnel Instead of a Basic Form

Netlify’s funnel is clearly optimized for user onboarding, rather than simply collecting sign-ups. The business likely benefits from this approach because:

• Higher Activation Rates: Instead of leaving users to figure things out post-sign-up, the funnel immediately nudges them toward deploying a project.
• Better User Segmentation: By gathering intent (e.g., whether the user is a junior developer or working on eCommerce), Netlify can customize recommendations and support.
• Reduced Drop-off: Forms with too many fields at once often deter users. By using progressive disclosure, Netlify ensures users only see relevant options, keeping them engaged.
• Faster Time to Value: Encouraging users to deploy a project quickly ensures they get hands-on experience with Netlify’s platform sooner, increasing the likelihood of continued use.

This approach makes sense for a developer-centric platform like Netlify, where reducing friction and guiding users to an immediate action (deploying a site) is key to long-term engagement.

Impactful Questions and Why They Work (Netlify)

1. “How are you planning to use Netlify?” (Personal, School, Client, Work)
   • Why it works: This simple question immediately segments users based on intent, allowing Netlify to provide a more personalized experience.
2. “What kind of site do you want to build first?” (Games, Web App, eCommerce, etc.)
   • Why it works: This makes users feel like their journey is customized while also subtly guiding them toward different features Netlify offers.
3. “What best describes your role?” (Developer, Designer, Product Manager, etc.)
   • Why it works: Understanding the user’s role allows Netlify to cater to their needs, whether it’s a designer looking for an easy deployment solution or a developer integrating Git workflows.

Netlify’s approach to onboarding is a great example of how a guided, interactive funnel can drive engagement and retention. Instead of leaving users to navigate a dashboard on their own, it nudges them toward quick wins while gathering valuable segmentation data.

Want to see more high-converting funnel examples? Check out our listings at Convincely for more insights! 🚀