osome.com

Quick Summary: Why This Funnel Works

• Streamlined and Minimalist Design: The clean and simple interface reduces distractions, keeping users focused on the task at hand. The minimalist approach emphasizes ease of use and professionalism.
• Sequential Questioning for Personalization: The funnel gradually builds up a profile of the user through a series of simple, relevant questions. This step-by-step approach personalizes the experience and increases user engagement.
• Clear Value Proposition: Each step reinforces the benefits of using Osome, particularly through clear explanations of services and pricing, which builds trust and drives conversion.
• Global Accessibility: Offering a choice of countries right after the initial onboarding ensures that the service is appropriately tailored to the user’s location, enhancing relevance and usability.
• Integrated Social Sign-In: The option to sign in with Apple or Google simplifies the process, reducing friction for users who prefer these methods, and likely increasing the completion rate.

Why This Business Might Have Chosen This Funnel

Osome, an online accounting and corporate services provider, has likely opted for this funnel over a traditional form-based signup due to the following reasons:

1. Personalized Onboarding Experience: By using a sequence of targeted questions, Osome can gather key information to provide a more tailored experience right from the start. This customization not only makes the user feel more valued but also aligns with the service’s promise of personalized accounting and compliance support.
2. Trust and Clarity: The funnel’s design emphasizes transparency, particularly in pricing and service options, which is crucial in the financial services sector. By clearly outlining what users can expect, Osome builds trust, which is essential for converting visitors into customers.
3. Global Reach: The early country selection ensures that the service offering is immediately relevant to the user’s location. This localization likely improves user retention and satisfaction by making sure all communication and service details are appropriate for the user’s region.
4. Simplicity and Ease of Use: The streamlined design with limited fields at each stage reduces the cognitive load on the user. This simplicity likely helps keep the funnel’s drop-off rate low, ensuring more users complete the onboarding process.
5. Cross-Platform Integration: Offering sign-in options via Apple and Google accounts caters to users who prioritize convenience and security, reducing barriers to entry and aligning with user expectations in a digital-first environment.

Impactful Questions in Osome’s Funnel

1. “How will you handle taxes, finances, and compliance?”

• Clear Value Proposition: This question immediately highlights the core value of Osome’s services, positioning the platform as a solution to specific user pain points. The inclusion of pricing at this stage is also strategic, allowing users to make an informed decision early on.

2. “Are you a UK resident?”

• Legal Relevance and Personalization: This question ensures that the services offered are legally compliant with the user’s residency status. It personalizes the user experience by tailoring the service offering to their specific legal requirements.

3. “How can we help you?”

• User-Centric Engagement: This question is crucial as it directly addresses the user’s current situation and needs. By offering options that are directly relevant to the user’s status—whether they need to set up a new company or switch accounting services—Osome efficiently guides users toward the most appropriate service, improving satisfaction and conversion.

Overall, this funnel is designed as a User Onboarding Funnel, guiding new users through the setup process while gathering essential information to personalize the service. The approach ensures that potential customers are not only informed but also reassured about their decision to choose Osome, setting a solid foundation for long-term engagement and customer satisfaction. This design likely leads to improved conversion rates and a better overall user experience. For more examples of effective onboarding funnels, visit our listings page.