preply.com

Summary of Why This Funnel Works:

• Personalization from the Start: The funnel immediately engages users by asking what subject they want to learn, suggesting that their experience will be tailored to their specific needs.
• Goal-Oriented Questions: Each step asks users for their learning goals and preferences, which likely makes the experience feel relevant and focused on their personal objectives.
• Progressive Disclosure: By gradually revealing questions about goals, English proficiency, and specific preferences, users are less likely to feel overwhelmed, which could reduce drop-off rates.
• Visual Clarity and Simplicity: The minimalistic design and bold, contrasting colors (like pink and white) help keep the focus on the questions, guiding users smoothly through the process.
• Trust-Building through Relevant Choices: The final step shows a list of tutors that match the user’s criteria, reinforcing the idea that their inputs were valuable and possibly leading to higher satisfaction and trust.

Possible Reasons Why Preply Has Chosen This Design/Funnel:

Preply might have chosen this personalized funnel approach over a standard form to create a more engaging, user-centric experience. By guiding users through a series of questions, Preply could be aiming to ensure that the platform understands and caters to the individual needs of each potential student. This approach might increase conversion rates by making users feel that they are receiving a tailored service, which is often more compelling than simply browsing a list of tutors without context. The focus on personalization might also help in building trust, as users could feel that the platform is responsive to their unique needs.
From a business perspective, this funnel might help Preply to segment their audience more effectively, allowing them to match users with the most suitable tutors. This not only enhances the user experience but could also increase the likelihood of successful matches, leading to better outcomes for both students and tutors. This personalized approach could serve as a competitive advantage in the online tutoring space, where differentiation through user experience can significantly impact customer acquisition and retention.

Impactful Questions from the Preply Funnel:

1. “What’s your goal?”
   • Intent Clarification: This question is important because it sets the stage for the entire experience. By understanding the user’s primary objective, Preply can potentially tailor the subsequent steps and recommendations, making the process feel custom-built.
2. “What’s your English level?”
   • Tailored Matching: Asking about the user’s English proficiency allows Preply to filter tutors who are best suited to the student’s level, ensuring that the learning experience is appropriately challenging and effective.
3. “When can you take lessons?”
   • Convenience and Flexibility: This question emphasizes the platform’s adaptability to the user’s schedule, making it more likely for them to commit to lessons. It shows that Preply values the user’s time and is willing to accommodate their needs.

For more examples of effective funnel designs, you can explore our listings on Convincely’s website.