stridehealth.com

Summary of Reasons Why This Funnel Works:

• Clear, Sequential Flow: Each step logically progresses from location entry to coverage details, then savings, and finally enrollment. This structured approach prevents users from feeling overwhelmed.
• Minimalist, Distraction-Free Design: The clean, focused layout ensures users stay engaged with the primary task—finding affordable health coverage—without unnecessary friction.
• Personalized Experience: The funnel gathers key personal details (ZIP code, dependents, income) in a guided, conversational manner, ensuring tailored plan recommendations.
• Engaging, Benefit-Driven Messaging: Stride uses direct, impactful phrasing like “Find affordable health coverage for 2025” and “Let’s find ways to save you money,” making the process feel rewarding.
• Trust Signals & Social Proof: References to “4.2 million people” using the service and average savings of “$447/month” increase confidence and reduce hesitation.
• Friction Reduction Through Smart Inputs: Features like ZIP code entry first, simple household member selection, and income estimation make it easy for users to complete.
• Seamless Transition to Medicaid Enrollment: The final step ensures users land in the right place without frustration, increasing successful sign-ups.

Why This Design/Funnel Was Chosen:

Stride likely chose this interactive funnel over a traditional form to streamline the insurance enrollment process while increasing conversions. Insurance applications are typically lengthy and complex, leading to high drop-off rates. By breaking the process into bite-sized, interactive steps, Stride keeps users engaged and moving forward.

This funnel design also benefits Stride’s business goals by:

• Improving Completion Rates: Users are more likely to finish a step-by-step process than a long, overwhelming form.
• Enhancing Data Quality: Gathering structured inputs ensures more accurate and useful recommendations.
• Boosting User Confidence: Social proof and clear messaging reduce hesitation, leading to more conversions.

Ultimately, this design supports personalization and conversion optimization, ensuring users feel guided toward the best coverage options while keeping the process efficient.

For more examples of high-converting funnels, check out our listings.