Retargeting (also known as remarketing) is a digital marketing technique that targets users who have previously interacted with your website or app but didn’t convert. It involves serving personalized ads or content to these users as they browse other websites, use social media, or check their email, with the goal of bringing them back to complete a desired action.

How Retargeting / Remarketing works:

Retargeting typically uses cookies or pixel tracking to identify users who have visited your site. When these users visit other websites or platforms, they’re shown ads related to the products or pages they viewed on your site. This can be done through display ads on the Google Display Network, sponsored posts on social media platforms like Facebook, or even personalized email campaigns.

Why you should use Retargeting / Remarketing:

As a business owner or marketer, retargeting allows you to re-engage potential customers who have shown interest but didn’t convert. It’s often more cost-effective than acquiring new visitors, as these users are already familiar with your brand. Retargeting can significantly increase conversion rates, improve brand recall, and help recover potentially lost sales from abandoned carts or incomplete sign-ups.

How to get started with Retargeting / Remarketing:

To implement retargeting, start by defining your goals and identifying key user actions to track. Install retargeting pixels on your website or app. Create segmented audience lists based on user behavior (e.g., product viewers, cart abandoners). Design tailored ad creatives for each segment. Choose your retargeting platforms (e.g., Google Ads, Facebook Ads) and set up your campaigns. Remember to set frequency caps to avoid ad fatigue.

How Retargeting / Remarketing complements Convincely’s approach:

At Convincely, we see retargeting as a powerful tool, but we take it to the next level with our full-page, visually-guided funnels. While traditional retargeting focuses on serving ads on external platforms, our approach brings users back to a highly personalized, interactive experience designed to address their specific needs and objections.

Our system doesn’t just remind users of products they’ve viewed; it creates a tailored journey that picks up right where they left off. For instance, if a user abandoned their cart, our retargeting funnel might start by addressing common reasons for cart abandonment, like shipping costs or return policies, before guiding them back to checkout.

Unlike standard retargeting that might show the same ad to all cart abandoners, our funnels adapt in real-time based on the user’s interactions. We’re not just serving reminders; we’re creating unique, personalized experiences designed to overcome specific obstacles to conversion.

Moreover, our approach to retargeting isn’t just about recovering lost sales; it’s about understanding and addressing user needs. We use the insights gained from their previous interactions to ask better questions, provide more relevant information, and guide users to the most appropriate solutions. For example, if a user spent time comparing different product features, our retargeting funnel might focus on helping them make a decision by highlighting key differentiators.

What sets our approach apart is that we don’t just bring users back; we provide additional value with each retargeting interaction. Our funnels can offer personalized discounts, exclusive content, or product bundles based on the user’s previous behavior, turning a potential abandonment into an opportunity for enhanced engagement.

You can explore real-world examples of how businesses are using advanced retargeting and personalization techniques in their funnels on our listings page. This resource showcases various approaches to creating engaging, conversion-focused retargeting experiences across different industries.

Remember, while retargeting is a powerful tool for re-engaging potential customers, it’s most effective when it’s part of a comprehensive, personalized marketing strategy. At Convincely, we don’t just remind users of what they’ve seen before; we create dynamic, responsive experiences that address their specific needs and objections. Our goal is to use retargeting not just as a way to bring users back, but as an opportunity to provide additional value, build trust, and guide users towards making informed decisions that benefit both them and your business.