Copywriting Tips to Boost Conversions (With Examples)

When it comes to digital marketing, visuals tend to grab attention, but it’s the words (AKA copy) that really drive action. Great copy can be the difference between someone scrolling past or clicking “buy.” Let’s break down how simple, effective copywriting can turn browsers into customers with some examples.

Make it Personal

❌ Boring copy: “Welcome, valued customer.”
✅ Engaging copy: “Hi [Name], let’s find the perfect plan for you.”

Using someone’s name instantly makes the interaction feel personal and welcoming, like you’re speaking directly to them.

Guide People, Don’t Push

❌ Boring copy: “Fill out this form to get a quote.”
✅ Engaging copy: “Let’s get started with your quote (it only takes 2 minutes!)”

Nobody likes feeling overwhelmed by long forms. Breaking things down into quick, easy steps helps keep people moving forward without feeling pressured.

Focus on What They’ll Get

❌ Boring copy: “Our energy plans offer competitive rates.”
✅ Engaging copy: “We want you to spend less on energy.”

Instead of listing features, talk about what the customer will actually gain. People care more about saving money than they do about technical details.

Create Urgency (Without the Hard Sell)

❌ Boring copy: “Sign up for our health insurance.”
✅ Engaging copy: “Get up to $600 cashback when you join by [Date]. T&Cs apply.”

Offering a limited-time deal is a great way to nudge people towards taking action, without feeling like they’re being pushed too hard.

Be Transparent and Build Trust

❌ Boring copy: “Quick sign-up process.”
✅ Engaging copy: “Sign up in just 5 minutes.”

People like knowing what to expect. Being clear about how long something will take reassures them and builds trust.

Address Concerns Before They’re Even Asked

❌ Boring copy: “Pre-existing conditions may affect your coverage.”
✅ Engaging copy: “No extra costs for existing health conditions.”

By tackling potential worries upfront, you’re removing barriers to action and putting minds at ease.

Use Clear Calls to Action

❌ Boring copy: “Click here to continue.”
✅ Engaging copy: “Let’s get started” or “Choose your plan & apply.”

Clear, friendly instructions make it easy for people to know what to do next, without sounding bossy or aggressive.

Keep it Simple

❌ Boring copy: “Our comprehensive insurance policies cover a wide range of medical procedures and treatments.”
✅ Engaging copy: “Have questions? Ask us about what’s covered.”

Break down complicated info into bite-sized chunks. Keeping things simple helps people understand what you’re offering without overloading them with details.

Make Everything Easy

❌ Boring copy: “Switch to our energy plan today.”
✅ Engaging copy: “It’s quick and easy to switch to us online.”

People want convenience, so constantly reminding them how simple the process is can help remove hesitation.

Speak Their Language

❌ Boring copy (Energy): “Our plans offer kilowatt-hour optimisation.”
✅ Engaging copy (Energy): “Save on your energy bills with our simple, affordable plans.”

❌ Boring copy (Health Insurance): “Our policies provide extensive coverage options.”
✅ Engaging copy (Health Insurance): “Get peace of mind with health cover tailored just for you.”

The right tone makes all the difference. Tailor your language to fit the audience – whether they care more about savings or peace of mind.

By using these strategies, your business can boost its conversion rates and connect more deeply with your customers. It’s not only about “selling”. You need to speak to your customers in a way that feels natural, guiding them toward a decision that works for them.

If you’re looking to improve your copy and drive more conversions, there’s always room to tweak and refine your message.