bpplus.com.au

What I Like About This Funnel Design for BP Plus:

• Clear Progression: I really appreciate how BP Plus has implemented a progress bar to show users exactly where they are in the funnel. It helps break down the registration process into manageable chunks and keeps the user motivated by showing them that they’re making steady progress.
• Minimalist Design: The clean and simple layout of the BP Plus funnel is excellent. By removing unnecessary distractions, the user can focus entirely on completing the task at hand. The white space works in its favor, making it easy for users to follow along without feeling overwhelmed.
• Interactive Automation: BP Plus does a great job of automating parts of the registration process with features like the ABN lookup and ID verification. These steps not only speed up the process but also help prevent errors that could slow things down or cause frustration.
• Reinforcement of Trust: The funnel effectively builds trust with users by clearly explaining the steps for ID verification. BP Plus guides the user through secure SMS links, ID scans, and face scans in a way that is transparent and easy to understand, which helps users feel comfortable providing sensitive information.
• Engaging and Intuitive Navigation: I love how intuitive the navigation is in this funnel. BP Plus uses clear and visible CTAs to guide users from one step to the next, reducing the risk of drop-offs. Every step is straightforward and easy to follow, which is key to maintaining momentum.
• Consistent Branding: BP Plus has done a fantastic job of keeping their branding consistent throughout the entire funnel. The green and white color scheme, logo placement, and font choices reinforce trust and help users feel like they are still within a secure and familiar environment.
• Security and Assurance: The ID verification step is laid out clearly and uses trusted methods like secure SMS links. This is a great way to reduce any concerns users might have about security, especially when providing sensitive personal information.
• Customizable and User-Centered: I really like how BP Plus gives users the option to personalize their fuel card, whether it’s for a driver or a vehicle. This not only adds value but makes the service feel tailored to individual user needs, enhancing the overall user experience.

Why BP Plus Chose This Design Over a Normal Form

BP Plus likely opted for this funnel-style design instead of a traditional static form for several key reasons:

1. User Engagement: This design is more engaging than a regular form. BP Plus keeps the user involved by breaking the process into smaller, manageable steps with visual aids to maintain attention. Static forms can feel monotonous, whereas this funnel guides users through a structured, interactive experience.
2. Reduced Drop-Off Rates: One of the biggest benefits for BP Plus in using this design is the reduced likelihood of users abandoning the form midway. By splitting the process into bite-sized steps, the funnel feels less daunting than a long, overwhelming form, encouraging users to complete it.
3. Higher Trust and Security Perception: BP Plus has to deal with sensitive information like IDs and business details, so emphasizing security is critical. By guiding users through secure verification steps, the funnel builds trust, which is essential for increasing the likelihood of completion.
4. Brand Consistency: Maintaining consistent branding throughout the funnel helps BP Plus reinforce their identity and build user trust. Users are reminded that they’re engaging with a credible and trusted brand, which is especially important when asking for personal or business information.
5. Tailored User Experience: The customization options in the BP Plus funnel, such as choosing between “Driver” or “Vehicle” for the fuel card, make the process feel more personal and relevant. This personalization increases the perceived value of the product and helps users feel like their needs are being addressed.
6. Improved Data Accuracy: By using automated features like the ABN lookup, BP Plus improves data accuracy, reducing the likelihood of user input errors. This not only streamlines the process for users but also benefits BP Plus by reducing the need for follow-up due to incorrect information.

Ultimately, BP Plus’s funnel design isn’t just about gathering data—it’s about creating a seamless, user-friendly experience that builds trust, reduces friction, and ultimately drives conversions. This approach helps BP Plus not only attract more customers but also improve the quality of the leads they receive.